Our menstrual cycles impact so much more than when we bleed, or don’t bleed. A lack of research into women’s health means that we’re still mapping all the various ways the menstrual cycle impacts the female body.
For women who have irregular cycles, or are new to cycle tracking, understanding what your hormones are doing on any given day, and how this affects your health, can feel impossible. Even for women who have been cycle tracking for years, current cycle tracking options fail to give us insights into our individual endocrine systems.
At forEVA, we’re driven by a few key ideas:
Women’s bodies should not be a mystery to them. Being able to access accurate, scientific information about our bodies is crucial to maintaining good health and wellbeing.
Women deserve the highly accurate tools required to do this. No more ‘this is good enough.’ Anything short of excellent, is not good enough.
Women deserve to have absolute control over their health data. Autonomy to share, or not share, this data with other parties is their decision, and their decision alone.
“I didn’t want just to know the names of things. I remember really wanting to know how it all worked.”
the
mission
We’re revolutionizing how women understand their bodies. Committed to providing women with a safe, reliable solution that empowers us to make choices that feel truly informed, forEVA™ wants to champion a new standard of excellence for the female body. Run by women, for women, we’re re-shaping how we think about women’s health — for Eva, for everyone.
In 2024, Jaya was a health attorney in Australia, whose research focused on contraceptive class actions. During her research, she realized that there was no contraceptive on the market that was not subject to some form legal action. After learning about the medical history of women in her family (including her grandmother Eva), she became further frustrated by women’s health options, and the industrial laziness applied to the female body. She believed that it was time for women to take back their rightful place in the health tech arena.
Jaya journeyed to the US, enrolling in business school at Yale, where she met Anna and Emily. Anna and Emily brought their expertise in biomaterials research, biotech industry experience and clinical gynecology.
Together, they set out to create a new paradigm for women’s health - for Eva, for everyone.
Since inception, our team has expanded, and we’re now proud to have a group of leading, innovative scientists working on our technology. With expertise from bio-sensing, to computational engineering and chemical analytics, we’re a diverse, qualified group, determined to craft a product that women can trust.
