What is cycle maximization

  • One of my greatest frustrations with reproductive health devices (I have tried a few) is when they treat my cycle as something isolated with relevance to my fertility, rather than the functioning of my whole body. It feels demeaning to me as a woman-that understanding this part of my health *only* has to do with my reproductive capacity, rather than the manifold effects that my cycle has on my experience of my body and world.

    forEVA end user

  • I have PMDD and tracking my cycles helps me anticipate and treat my extreme hormone fluctuations before they start, so that I can be better to myself and to the people I love.

    forEVA end user

  • Cycle tracking is exciting because I can finally take control of my health - the more personalized the better.

    forEVA end user

  • How do I best take care of my body so that when I do want to get pregnant I am well prepared?

    forEVA end user

Cycle maximization is a practice of holistic health optimization - backed by science.

At forEVA, we believe that that the menstrual cycle functions as the base operating system of the female body - and by understanding how your cycle affects your mood, metabolism, mind, and more, women can maximize both their physical and mental health.

Research

Cycle tracking is one of the world’s oldest forms of health monitoring. The Lembono Bone, discovered in the 1970s, dates back approximately 43,000-44,200 years ago. In his 2004 book, The Universal Book of Mathematics, David Darling argues that the 29 notches on the bone represents the first recorded evidence of menstrual cycle tracking. While cycle tracking has continued in many forms since, particularly in natural family planning settings as the ‘Rhythm Method’, cycle tracking for broader population use started taking off in 2013, when cycle tracking apps were made available on the App Store. It is estimated now that 2 out of 3 American women cycle track in some way.

At forEVA, we’re interested in utilizing interdisciplinary science to transform cycle tracking, into cycle maximization. Exciting evidence is starting to emerge linking the menstrual cycle to multiple areas of health, and we want our users to have the health literacy to understand what each phase of their cycle means for their holistic health needs.

Women’s health has historically remained underfunded, understudied and undermined. At forEVA, we’re championing research that explains how and why menstrual phases impact women beyond their bleeding days - and creating a tool that gives you the power to make informed choices about your wellbeing.